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Quality Control in Data Collection
 

 

At R.I.S. Christie we understand that marketing research data is only as reliable as the quality of the interviews administered.  With over 9000 projects and in excess of two million interviews successfully completed, we have acquired extensive knowledge and expertise to ensure the quality of our data.  Effective training and on-going monitoring are the cornerstones of building and maintaining a first class field force.  But above all it is our people who make the difference - effective interviewers are the crucial link between respondents and clients. To ensure that every interview meets our standards R.I.S. Christie has:

  • Proprietary interviewer training and upgrading.
  • Specialized training techniques for complex questionnaires or studies with unique respondent requirements.
  • A network of highly trained and experienced Supervisors who continually monitor our interviewers.
  • A standardized system of quality controls that ensures the same high level of execution for each project, large or small.
  • RIS Christie meets and exceeds M.R.I.A. interview quality and reliability standards.  Because of our extensive training and upgrading resources our interview quality and data reliability is unparalleled in the industry.
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